​PROBLEM

​Today, seafood organizations are unable to verify species & origin of catch early in the supply chain which leads to seafood mislabeling, illegal fishing, and failures of traceability compromise all seafood

SOLUTION

Automate & accelerate manual species identification & validation using new technologies (eDNA barcoding, machine learning) to improve seafood traceability methods​

IMPACT

Supply Chain Process Improvement: By verifying the species & location of a seafood catch early in the supply chain process, customers at each stage of the seafood supply chain can trace the path of seafood from the ocean to table.

Technology Enablement: Provide a tool that enables customers to report key traceability characteristics about a catch early in the supply chain process (at harvest, during processing)

Regulatory Compliance: Provide a tool that enables regulators to easily inspect seafood imports & exports, and enforce seafood trade regulations and promote best practices 

Company Loyalty: Build trust by providing transparent information about each seafood product so that retailers are confident in the product’s origin and path to market

​Market Value: Provide information to fishers & retailers that encourage fair market pricing for a variety of seafood species throughout the year